Best Music Video 2019 Winner

Overwerk – Reign

The Reign film tells a tragedy, a gritty story of self-destruction; how the need for connection can also be the force driving others away. - We crave stability and fight for control, but our actions yield results diametric to our intentions. We might not relate to this character, but can all empathize with his experience... Every small town has it's dominance hierarchy; a social order with one despotic character reigning over their domain. In this story, it happens to be a guy who peaked early in life. He is unable to escape his bubble, stuck repeating the same cycle of destructive behaviours. - As those around him grow, all of his actions that once drew envy, now seem pitiful. He puts on an act, desperately trying to maintain his influence, but feels frustrated and trapped. - This feeling reaches a breaking point when he can no longer connect with family or friends.